DS Laboratories names Daniel Suárez as brand ambassador

By AI, Created 5:56 AM UTC, May 28, 2026, /AGP/ – DS Laboratories has tapped NASCAR Cup Series driver Daniel Suárez as the face of its Revita shampoo and conditioner line in a bilingual campaign across the U.S. and Mexico. The partnership links the performance haircare brand with one of NASCAR’s most visible Latino athletes and will be pushed through paid media and digital channels.

Why it matters: - DS Laboratories is aligning its Revita haircare line with a high-profile sports figure who reaches U.S. Hispanic and Latin American audiences. - The deal gives the brand a bigger platform across social media, flagship websites and paid media. - Suárez adds cultural relevance for a company led by CEO Fernando Tamez, whose Mexican heritage is part of the brand’s identity.

What happened: - DS Healthcare Group, maker of the Revita performance haircare line under the DS Laboratories brand, announced a brand ambassador partnership with Daniel Suárez. - Suárez will represent Revita shampoo and conditioner across digital, social and brand channels in the United States and Mexico. - The campaign will run as a fully bilingual content program. - Suárez is a NASCAR Cup Series driver and the first Mexican-born driver to win a NASCAR Cup Series race.

The details: - The partnership includes content for Instagram, TikTok and Facebook. - DS Laboratories will focus heavily on Spanish-language content for the U.S. Hispanic market and Latin American consumers. - The company plans significant paid media support for Suárez’s posts. - Suárez has more than 565,000 followers across platforms. - DS Laboratories says its digital channels generated more than 1 billion combined views across TikTok and Instagram/Facebook in the past 12 months. - Suárez’s image will appear on dslaboratories.com and dslaboratories.com.mx, where the brand says the sites reach millions of annual visitors in both countries. - Suárez currently drives the No. 7 Chevrolet ZL1 for Spire Motorsports. - Suárez won the Coca-Cola 600 at Charlotte Motor Speedway as the partnership launched. - Suárez founded Daniel’s Amigos, a fan engagement program aimed at Hispanic and Latino NASCAR fans. - Suárez received the 2025 Roberto Clemente Award for Sports Excellence from UnidosUS and the 2025 Pionero Award from Latinos in Sports.

Between the lines: - DS Laboratories is trying to turn a brand ambassador deal into a broader multicultural marketing push, not just a one-off endorsement. - Suárez’s profile fits a performance-focused brand because his story centers on perseverance, bilingual reach and Latino representation in NASCAR. - The timing of the launch, paired with a major race win, gives the partnership extra visibility.

What’s next: - DS Laboratories will roll out bilingual content featuring Suárez across its social and digital platforms. - The brand will continue amplifying his posts with paid media aimed at reaching beyond his organic audience. - Suárez’s presence will remain part of the company’s U.S. and Mexico web properties.

The bottom line: - DS Laboratories is betting that Suárez’s racing success and cross-border appeal will help Revita break through with performance-minded consumers in two markets.